This was updated with a lot of media at the bottom for your viewing pleasure…
The other day Anritsu announced that Samsung had demonstrated eMBMS with Anritsu’s Rapid Test Designer (RTD) and MD8430A to simulate the LTE network environment. Soon after, ISO MPEG and ITU-T VCEG announced they have been working towards High Efficiency Video Coding (HEVC) , a standard that looks like it will be known as h.265 and offers approximately 40% better compression (smaller file sizes or stream bit rates) than MPEG4 which is state of the art today.
So looking backwards at 3G, Qualcomm introduced Gold Multicast (ignoring Platinum since it was not widely adopted and utilized Out Of Band [OOB] transmissions using OFDM) and this enabled up to 3 of 128Kbps Broadcast media channels in the 1.25MHz channel where as the 3GPP had defined in WCDMA up to 6 128Kbps MBMS channels in 5MHz.
Today, 3GPP Release 9 eMBMS enables 20 256Kbps broadcast channels in 5MHz. The only additions required to the network are an Multicast Control Element (MCE), and of course control over the gateways (PGW/SGW) to distribute media…this could be a dedicated PGW/SGW too.
eMBMS in LTE allows non-exclusive and overlapping of the 256 Multimedia Broadcast Single Frequency Network (MBSFN) areas. This means broadcast can be localized to a very small area or as large as the entire network. Also note, the deployment may be on existing or dedicated carriers.
The serendipitous part of this is with the h.265 algorithm allowing a 40% overall reduction in bandwidth, there are stronger reasons to deploy LTE. The efficiency gain by reducing the unicasts of information and broadcasting (one to many) is a significant benefit to network operators while the end users can receive new services such as broadcast media/TV services over existing LTE infrastructure. For example, it becomes possible to stream HD 720P content, up to 5 channels worth in 5MHz. This combined capability becomes a viable new way to deliver information. Heck, network operators could silently reduce network loading too by offloading popular content like YouTube or things like push to talk groups or conference calls to eMBMS channels…Interesting!
Rohde & Schwarz LTE webinar on August 25, 2011
Tektronics Press Release Below:
Samsung Demonstrates Broadcast Services Over LTE Using Anritsu’s Rapid Test Designer (RTD) and MD8430A
RICHARDSON, Texas, Aug. 3, 2012 /PRNewswire/ – Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, has successfully demonstrated clear reception capabilities of LTE Broadcast services using evolved Multimedia Broadcast Multicast Service (eMBMS) technology using Anritsu’s (www.anritsu.com) Rapid Test Designer (RTD) and MD8430A to simulate the LTE network environment.
eMBMS technology allows the LTE network infrastructure to be used for the delivery of broadcast services, such as TV. It enables carriers to adjust coverage and capacity as needed, allowing for more efficient use of network resources. Samsung Electronics and Anritsu (two long-time leaders in new mobile technologies) have collaborated to bring this new technology to market.
Anritsu’s RTD delivers a rich set of test features using its fast and flexible flowcharting user interface. The Samsung engineers were able to create the eMBMS demonstration using RTD’s graphical script design to drive the execution of the test simulation on an Anritsu MD8430A LTE signaling tester.
“Anritsu is delighted that Samsung, the world’s largest cell phone maker, has selected the technology-leading capabilities of the RTD and MD8430A to verify the implementation of eMBMS capability in its devices,” stated Kenji Tanaka, Executive Vice President at Anritsu. “Samsung’s demonstration shows how Anritsu’s RTD helps LTE device makers prove their leading-edge technology in an intensely competitive market where reducing the product launch cycle time is critical to success.”
“We have used Anritsu test equipment from the very beginning of our LTE development programs,” said Inyup Kang, Executive Vice President at Samsung Electronics. “Anritsu’s RTD and MD8430A have made a significant contribution to our leading position in the LTE device market.”
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.
Anritsu Company is the United States subsidiary of Anritsu Corporation, a global provider of innovative communications test and measurement solutions for more than 110 years. Anritsu provides solutions for existing and next-generation wired and wireless communication systems and operators. Anritsu products include wireless, optical, microwave/RF, and digital instruments as well as operations support systems for R&D, manufacturing, installation, and maintenance. Anritsu also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems. With offices throughout the world, Anritsu sells in over 90 countries with approximately 4,000 employees. To learn more, visit www.anritsu.com.
SOURCE Anritsu Company
eMBMS Demonstration (Japanese)
Qualcomm h.265 demonstration/comparison to h.264.